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Position:               Membership Marketing and Communications Manager


With a budget of $1.5 million the YMCA of Pictou County serves over 10,000 members in its Health, Fitness and Recreation facility.  We offer a variety of programs and services including; Membership, Aquatic Leadership Programs, Rehabilitation, Health Fitness and Wellness, Sports and Leadership Programs, Youth Oriented Community Programs, and a full day licensed Child Care Centre.


Nature and Scope:

This is one of six management positions requiring superior judgment, discretion, confidentiality, experience, vision and general management abilities.  Senior managers help shape the vision, policies and procedures of the YMCA of Pictou County.  The position is considered an integral component to helping build strong communities in a safe, efficient and welcoming environment.  The manager ensures the sound management of all areas that concern a members experience; including staffing, programming, budgeting, planning, orientating and supervising. The Membership Marketing Communications Manager leads and supports the Association’s marketing and communications plan as it relates to the strategic plan of the YMCA of Pictou County.  Key audiences for this role include our current and future members, volunteer and staff teams, as well as participants and donors.  Priorities include new member acquisition and retention.




  • Implements marketing and communication activities that support the Association’s strategic priorities.
  • Establishes processes to integrate marketing and communications activities to find efficiencies, increase quality and effectiveness and maximize our marketing spend.
  • Writes and edits content for member and participant marketing and communication materials including e-newsletters, website, and promotional materials.
  • Manages website content to ensure relevancy and accuracy.
  • Manages the production of on line and off line marketing and communication materials for programs and events.
  • Maximizes opportunities to integrate and cross promote to multiple audiences.
  • Executes social media tactics related to operating plan.
  • Produces marketing and communications collateral for Association Team
  •  Maximizes member and participant engagement by leveraging cross promotional opportunities (programs, services, events, fundraising campaigns, advocacy, etc.)
  • Provides brand leadership to ensure brand behavior, graphic standards and messaging are used consistently to build YMCA brand.


  • Maximizes internal communication channels to support increased employee and volunteer engagement throughout the association.
  •  In collaboration with association senior management team develops success measurement and tracking systems to inform overall membership promotion, acquisition and retention strategies.
  • Provide and role model the highest quality customer service to all people utilizing our facility.
  • Provide leadership, support, mentoring and training for Member Service Representatives.
  • Develops, implements and maintains the Membership department budget.
  • Participate on duty manager rotations on a scheduled basis
  •  Other duties assigned by association




  • Degree in marketing, communications or related field
  •  Minimum of 3-5 years of related work experience, preferably a charity
  •  Solid business and promotional writing skills
  •  Practical experience writing for the web and using social media
  •  Proficiency with Microsoft Office suite.
  •  Proficiency with Adobe Creative suite an asset.
  •  Ability to take initiative, multi-task and remain results focused in a high demand environment
  •  Proven ability to manage multiple projects and deadlines.
  •  Collaborative with strong presentation and public speaking skills.
  •  Excellent team skills, but self-motivated.
  •  Customer service and sales experience
  •  Customer focused positive attitude and willingness to learn new skills.



Leadership:  Able to develop and direct performance of others to achieve desired results and the capacity to handle the challenges team development may present.

Results Oriented:  Ensures that success criteria for self, staff and programs are set, reviewed and surpassed regularly to provide excellent service delivery.

Business Orientation:  Develops plans and takes action with a view to developing programs and services that will generate results.

Creativity and Innovation:  Develops new ways or adapts existing ideas to help us achieve desired results.

Managing Change:  Initiates and manages change to achieve the strategic outcomes of the YMCA.

Forward Thinking:  Thinks beyond the current situation to anticipate changes that may affect the future of the association.

Outcome Thinking:  Visualizes, understands and articulates YMCA outcomes and formulates strategies, plans and actions for achievement.

RelationshipBuildingand Collaboration:  Builds positive interactions both internally and externally to achieve work related goals.


Please send a cover letter and resume, by Nov 1st to;


                                Human Resources

                                YMCA of Pictou County

                                2756 Westville Road

                                RR 3 New Glasgow, NS        

                                B2H 5C6

YMCA of Pictou County

2756 Westville Road, RR 3 New Glasgow, Nova Scotia B2H 5C6, (t) 902-752-0202, (f) 902-755-3446

Charity No BN/Registration # 119093100 RR0001






The YMCA of Pictou County


Is currently accepting applications for Employment for the following positions


Lifeguards and Swimming Instructor’s


All interested parties must have:


Current NLS


Current YMCA Instructor Course


WSI (Water Safety Instructor)


LSIinstructor an asset



All interested please forward Cover Letter and Resume (including References) and copy of certifications.


Please send all Applications to:


Mike Thompson

2756 Westville Rd, R R # 3

New Glasgow

NS, B2H 5C6


Phone: 902-752-0202

Fax: 902-755-3446

E-mail:This email address is being protected from spambots. You need JavaScript enabled to view it.


Successful Applicants will be required to undergo a criminal records check and child abuse registry screening.














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